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Creating Tileable Flooring Textures
Every project begins in our photography studio, where each flooring plank is captured under controlled lighting.
Our artists then create seamless tileable textures that faithfully reproduce the colour, grain and character of the original flooring. These textures form the basis of every CGI scene and provide digital swatches for wider marketing use.
Interior Design-Led Lifestyle Imagery
With the flooring digitised, our interior designers create contemporary room sets that place the floor at the centre of each scene.
Carefully selected furnishings, materials and lighting produce aspirational yet commercially relevant interiors, helping customers visualise every flooring collection in a realistic home environment.
Complete Digital Asset Library
Alongside the lifestyle CGI, Pikcells delivered a complete set of supporting marketing assets, including:
- Seamless tileable textures
- Digital swatch imagery
- 3/4 angle finish shots
- Individual plank photography
- Photorealistic lifestyle CGI
Together, these assets provide Woodpecker Flooring with a consistent visual library across their website, catalogues and marketing materials.
Services Delivered
- Flooring Photography
- Tileable Texture Creation
- Interior Design & Styling
- Lifestyle CGI
- Product Swatches
- Individual Plank Photography
- Marketing Imagery