JAY-BE

Lifestyle Imagery with a Creative Twist

For Jay-Be’s mattress ranges, we developed stylised CGI environments inspired by the name of each collection. Bold colour palettes, sculptural forms and carefully composed lighting give each range its own visual identity while keeping the mattress centre stage.

For the Bamboo range, rich green tones and abstract bamboo elements create a distinctive botanical setting. This approach connects the product with its range name, creating memorable imagery with a consistent creative direction across the collections.

Detailed Product CGI

Alongside the creative imagery, we produced clean silo renders of Jay-Be’s mattresses, sofa beds and folding beds. Each product was carefully recreated to capture its shape, materials and finish, from quilted mattress surfaces to upholstery and bed frames.

These isolated views provide a clear, consistent presentation across the different product categories, creating versatile assets for ecommerce, retail and marketing.

Exploded Cutaway Animation

We created animated exploded cutaways for Jay-Be’s mattresses and sofa beds, revealing the internal components normally hidden beneath the surface.

By separating the products into their individual layers and parts, the animations make their construction easier to understand. Detailed modelling and controlled movement help explain how the components fit together, turning technical product information into engaging visual content.