Electrolux / Frigidaire

Lifestyle Imagery for the Ultimate Vacuum Launch

For the new Ultimate vacuum range, we created CGI interiors that placed the products within welcoming, believable homes. Interior styling and carefully composed viewpoints kept the appliances prominent while giving each image a natural lifestyle feel.

We also incorporated human and pet talent into the finished imagery, adding an everyday context and helping communicate how the products fit into life at home.

New Products, Existing Photography

Alongside the new CGI environments, we updated existing photography featuring earlier vacuum models. We composited the new products into the original images, carefully matching perspective, lighting, shadows and colour to create a cohesive result.

This approach extended the usefulness of existing photographic assets, allowing established scenes to support the new range.

Close-Up Detail & Illuminated Features

For a closer view of the vacuum head, we blended the new model into an existing photograph and recreated its lighting feature in use. The illuminated LEDs and their effect on the surrounding carpet helped demonstrate the feature within a realistic setting.

Careful attention to reflections, contact shadows and depth of field brought the updated product and original photography together.

Dishwasher Imagery with Purpose

We created detailed CGI stills that showcase the dishwashers’ design, materials and internal layouts. Alongside accurate product modelling, carefully arranged crockery, glassware and cutlery demonstrate how the racks and compartments can be used, making loading options and available space easy to understand.

The styling serves a practical purpose as well as a visual one, showing how everyday items fit within the appliance while keeping the product’s features clearly visible.

Bringing Appliance Features to Life

Alongside the still imagery, we created dishwasher animations to help communicate product features and functionality. Movement adds another layer of explanation, making the appliance’s design and operation easier to follow.

Together, the stills and animation provide complementary ways to present the products, combining

detailed views with clear visual demonstrations.

CGI Environments for Refrigeration

We designed and built a series of CGI environments to showcase refrigeration across different areas of the home, including beverage bars, kitchens, home offices and garages. Each setting was styled around its intended use, with considered layouts, materials and lighting creating a natural context for the appliances.

The environments were supplied for the client’s internal team to composite their own products into. This gave them bespoke lifestyle backdrops while retaining control over the final product integration.

Services Featured

Interior Design & Styling · CGI Environments · Product CGI · Product Animation · Lifestyle Imagery · Photographic Compositing · Retouching