The concept behind this animation was generated through development of the existing branding material combined with our own creative interpretation.
The development is a tranquil oasis designed as a retreat from the noise of London. We kept the camera shots slow and restrained with a relevant track being selected to enforced the theme. The taxi voices were custom recordings in an attempt at local vernacular.
Concept: Martin Crosbie/ Richard Benson
3D Animation: Akem Singh/ Dean Punchard
Scene Setup: Dean Punchard/ Akem Singh
Motion Graphics: Russ Lewis
Post Production: Richard Benson
Editing: Martin Corsbie
Sound Design: Martin Crosbie/ Schpongle